What Is a Brand Experience?
When it comes to brands, from major companies to smaller local producers, consumers have more options than ever
Corona X
UT Football
A co-branded, season-long tailgate experience drew in a repeat fanbase for beers,
games, and VIP treatment.
Partnerships
Experiential
Design
Tailgate Activation
Focus
6,800
Attendees
Austin, TX
Location
Challenge
Create a tailgate experience engaging enough to keep guests coming back game after game. Our mission was to level-up from the traditional parking lot pregame that maintained its festive, fans-only vibe. we aimed to create a seamless co-branded experience that was lively, easy, and reliable.
Solution
The footprint buildout included a two-story viewing perch, oversized games, VIP area, co-branded photo backdrops, and prizes. Guests did not leave empty-handed, with complimentary drinks, koozies, and other co-branded premiums. The cornhole, beer pong, and Plinko games were a huge draw and were active for the entirety of each session. The VIP area created a comfortable and reliable space for this fan set to relax before the game with couches, TVs, and catering.
Results
Total attendees: 6,500
Total counts of “can-in-hand”: 12,094
Total premiums distributed: 4,784
Total consumer impressions: 6,834
Total Plinko machine engagements: 2,000
Activate your brand with
authentic experiences.
Create with Cogent World.
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How Can We Help?
Cogent World creates strategic communications that inspire people to take action. Ready to cut through the noise and broaden your marketing reach? Get started with one of the top entertainment marketing agencies in the United States – contact Cogent World:
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