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A co-branded, season-long tailgate experience drew in a repeat fanbase for beers,
games, and VIP treatment.
Create a tailgate experience engaging enough to keep guests coming back game after game. Our mission was to level-up from the traditional parking lot pregame that maintained its festive, fans-only vibe. we aimed to create a seamless co-branded experience that was lively, easy, and reliable.
The footprint buildout included a two-story viewing perch, oversized games, VIP area, co-branded photo backdrops, and prizes. Guests did not leave empty-handed, with complimentary drinks, koozies, and other co-branded premiums. The cornhole, beer pong, and Plinko games were a huge draw and were active for the entirety of each session. The VIP area created a comfortable and reliable space for this fan set to relax before the game with couches, TVs, and catering.
Total attendees: 6,500
Total counts of “can-in-hand”: 12,094
Total premiums distributed: 4,784
Total consumer impressions: 6,834
Total Plinko machine engagements: 2,000
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