What Is a Brand Experience?
When it comes to brands, from major companies to smaller local producers, consumers have more options than ever
Corona X
Ohio State
A co-branded tailgate experience drew in a repeat fanbase for beers,
games, and VIP treatment
Experiential
Design
Brand Partnerships
Tailgate Activation
Focus
12,300
Attendees
Columbus, OH
Location
Challenge
A tailgate experience engaging enough to keep guests coming back game after game. Our mission was to create something beyond a basic Corona bar, a level-up from the traditional parking lot pregame that maintained its festive, fans-only spirit. With a party mindset in mind, we aimed to create a seamless co-branded experience that was lively, easy, and reliable.
Solution
Tailgate Activation for The Ohio State University Buckeyes Football home games for 2022 season. Our activation space included pong games, Corona-branded locker photo moment, upgraded VIP tent with flooring, inflatable arches and large LED screen to catch all the in-game action.
Results
Attendees: 12,300 over eight home games
Total Beer Sales: $54,847
VIPs: 195
Ticket Sold: 2,855
Activate your brand with
authentic experiences.
Create with Cogent World.
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How Can We Help?
Cogent World creates strategic communications that inspire people to take action. Ready to cut through the noise and broaden your marketing reach? Get started with one of the top entertainment marketing agencies in the United States – contact Cogent World:
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