House of Wow

An elegant pop-up event space for intimate partner programming hosted
brand experiences for Clinique, Wayfair, St. Jude Children’s Hospital, and more.




Pop-up event space




Tribeca, NYC


A multifunctional event space transformed on a dime to create unique brand experiences.

Cogent took over an empty store space in Tribeca and transformed it into the “House of Wow,” an event hub for intimate partner programming. Events included beauty takeovers with Clinique and a charity pop-up for Giveback Tuesday hosted by St. Jude Children’s Hospital. The flexible space accommodated crowds and each brand’s unique event needs, from food and drink to games and beauty stations. Each event had photo booth opportunities for event hashtags and social shares. The space was curated with clean design elements effortlessly modified to each client in a way that maintained brand personality and a sense of exclusivity and elegance.



Ohio State

Activate your brand with
authentic experiences.
Create with Cogent World.

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Cogent World creates strategic communications that inspire people to take action. Ready to cut through the noise and broaden your marketing reach? Get started with one of the top entertainment marketing agencies in the United States – contact Cogent World:

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