
What Is a Brand Experience?
When it comes to brands, from major companies to smaller local producers, consumers have more options than ever
A Coachella brand activation for winemaker Unshackled featured a VIP wine bar
designed as a dark take on the classic house of mirrors.
Created for edgy wine brand Unshackled of The Prisoner Wine Company, this 20×20 activation footprint was a tasting room realized as a dark house of mirrors. Housed in the Coachella VIP area, the space featured a multimedia build with mirror and video screens. Guests could purchase a glass of wine or exclusive merchandise created for the event as a collaboration with Unshackled and Los Angeles luxury streetwear designer Guillermo Andrade.
When it comes to brands, from major companies to smaller local producers, consumers have more options than ever
According to BigCommerce, 17% of companies spend at least half of their marketing budgets on influencer marketing. Furthermore, Variety reports
Cogent World creates strategic communications that inspire people to take action. Ready to cut through the noise and broaden your marketing reach? Get started with one of the top entertainment marketing agencies in the United States – contact Cogent World:
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