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A Coachella brand activation for winemaker Unshackled featured a VIP wine bar
designed as a dark take on the classic house of mirrors.
A seductively dark invitation for festival-goers to cool down and refresh.
Created for edgy wine brand Unshackled of The Prisoner Wine Company, this 20×20 activation footprint was a tasting room realized as a dark house of mirrors. Housed in the Coachella VIP area, the space featured a multimedia build with mirror and video screens. Guests could purchase a glass of wine or exclusive merchandise created for the event as a collaboration with Unshackled and Los Angeles luxury streetwear designer Guillermo Andrade.
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