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Mobile showrooms removed the need for more retail space by bringing the product
to the customer. The door-to-door service increased the product’s perceived value
and included all the benefits of the permanent retail model.
The ease of at-home shopping meets the irreplaceable benefits of touch, see, feel product-testing.
A surge of new growth of interest in Lovesac products could not keep up with the expansion of showroom stores. The impact of the consumer experiencing the product firsthand, seeing how easy it was to wash and redesign the modular furniture to fit any space, was a key hurdle in helping consumers understand the products’ high price points.
Mobile showrooms allowed LoveSac to avoid the expense of building more retail spaces while maintaining the crucial experience of a customer’s physical interaction with the product. The 1-on-1, door-to-door service increased the product’s perceived value and included all the benefits of the permanent retail model: gorgeous and comfortable furniture customers could experience firsthand and expert salespeople who knew the product’s ins and outs.
We tested the Lovesac Mobile Concierge vehicle service in two markets, Seattle and Washington, D.C. This launch was partnered with a successful, hyper-localized influencer marketing campaign to build interest and create buzz locally and nationally. The campaign was a unique and innovative marketing, sales, and customer experience approach in the otherwise redundant and stagnant furniture industry.
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