The BizBash Top 1000 People in the U.S. Event Industry
Introducing the BizBash 1,000, the people with the biggest impact on meetings and events across the United States.
Kim Crawford
This Coachella brand activation for the New Zealand winemaker
was a photo-worthy spot to take a break and enjoy a cool refreshment.
Experiential
Design
Brand Partnership
Music Festival Pop-Up
Focus
250K
Attendees
Coachella
Location
An oasis amidst the chaos to cool down, glam-up, and refresh.
The Camp Kim wine lounge at Coachella offered attendees the ability to take a break, touch up their look, and enjoy a refreshing tasting glass of Kim Crawford or a frosé cocktail. Over 250,000 visitors stopped in with nearly 5,000 bottles consumed. Beauty bar and intention card reading stations kept guests engaged during their visit. The beauty bar offered shampoo touch-ups, nail art, and body accessories like feather eyelashes and body stickers. The card reading station featured a live reader to provide a personalized daily intention, musical artist recommendation, and wine pairing based on the their zodiac sign.
Activate your brand with
authentic experiences.
Create with Cogent World.
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