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LG X March

LG took center stage at the Men’s Final Four Fan Fest with an electrifying and shareable attendee experience that set them apart from other sponsors. 3D body-scan technology offered fans entrance into an immersive basketball metaverse alongside enticing product interactions.

March Madness Metaverse


Men's Final Four Fan Fest


Houston, TX


lg max out xr scanner
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lg home court

A custom invitation into the metaverse, complete with trick shots.

Goliath electronics and home appliance manufacturer LG wanted to create an exciting shareable attendee experience that would separate them from the other Men’s Final Four Fan Fest sponsors. We used flashy tech to create an interactive basketball metaverse and enticed product interactions with festive and free merch.

Fans entered the LG MAX Out XR Scanner, where they had a full-body 3D scan, creating a realistic avatar. Their avatar joined the metaverse and took a leaping dunk shot over a row of LG fridges. The result? A genuinely memorable March Madness moment.

Pre- and post-metaverse fans could engage with LG OLED TVs, including the World’s first 97″ OLED, and the latest LG appliances, like the Counter Depth MAX Mirror Insta-view and Mood Up Fridge by LG Studios. Each fridge contained surprises and premium giveaways, from branded bucket hats to mirrored sunglasses.

Cogent also developed a mobile version of the XR experience using state-of-the-art facial scanning technology, allowing LG to bring the activation beyond the convention center to a much wider audience.



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