Ad Age Best Places to Work honors a group of companies that figured out how to get the job done in a year when the only place to work may have been the dining room table.
The winners—top companies with 200 or fewer employees and top companies with more than 200 employees—reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from thousands of their employees.
Winning companies navigated through a remarkable year that included a global pandemic and a deep recession along with calls to address social injustice and take a stand against racism.
From work-from-home stipends to regular business updates to open-floor discussions about diversity and inclusion, top companies went above and beyond to support their employees in tumultuous times.
Ad Age’s scoring system includes six key satisfaction areas: company culture, company environment, employee benefits, employee development, employee engagement and employee perks.
The scoring system factors in the importance of these six key satisfaction areas, an aggregate of each company’s ratings in these key areas and a collective workplace rating to arrive at an overall score.
For the third year, we produced Ad Age Best Places to Work in partnership with Latitude Research, a market research firm. The Best Places competition was open to companies whose primary business is marketing, media, advertising or ad tech. Marketers’ in-house agencies also could participate.